Latticework Fractional Chief Data Officer: A Data, Technology and Growth service for C-Suite owners of High Growth DTC Brands

Over the last 6 years we’ve helped over 60 high-growth brands across Retail, CPG, Sports, Media & Entertainment - companies like NBA, UFC, Princess Cruises, Reddit, Seed Health, Henry Rose, and Fellow Products - to consolidate their siloed MarTech data into central data warehouses, and turn their data centers into growth engines.

In that time we’ve seen the same patterns emerge over and over. DTC brands of every size all share the same sort of problems. And as we’ve learned, we’ve built up an enormous catalogue of best practices. Literally rinse-and-repeat blueprints that we air drop into an organization to accelerate their process of growing to “Data Maturity”.

And now we’re bundling all of these blueprints together to launch a formal Fractional Chief Data Officer service.  The Fractional Chief Data Officer service is a brand new practice that takes a top-down approach of helping C-suite executives at high-growth DTC brands transform their companies into lean data-driven organizations; improve unit economics like LTV, CAC, and Retention; and accelerate their time between funding rounds. 

But we recognize that investment in the “Data Maturity” process can come at a steep cost. C-Suite executives at DTC brands have super-power domain expertise that can be squandered if they get dragged into the labyrinth of modern data stack integration headaches. They need seasoned data experts that “Speak C-Suite” to move them up the data maturity curve and keep their focus on unit economics.

The Fractional Chief Data Officer service focuses on implementing battle-hardened blueprints for highly specific tactical data tasks, so execs don’t need to reinvent the wheel and waste precious time and resources on figuring it out for themselves. The blueprints bundle together strategies for improving & predicting high LTV customers, shortening CAC payback periods, and reducing Churn.  It bundles together services like as building ETL pipelines, creating SQL data models, running A/B tests, hiring Data Engineering and Data Science teams, and teaching Data Literacy. All in a way that masks the underlying complexity to C-suite executives.

The Fractional Chief Data Officer service includes 6 areas of expertise:

  • Marketing Analytics

  • Modern Data Stack Implementation

  • Data Engineering

  • Machine Learning

  • Growth Marketing

  • Data Culture

Each area of expertise contains dozens of tried-and-true blueprints for executing data strategies quickly.

  • Need to evaluate whether a Paid Media agency is performing or examine your Media Mix? There’s a blueprint for that.

  • Need to build a Modern Data Stack from scratch and model out a custom LTV scenario, measure your CAC Payback period, or increase your Retention Rate? There’s a blueprint for that too.

  • Need to spin up a custom ETL Pipeline, build a Data Clean Room, or build a Predictive LTV algorithm? You guessed it, there’s blueprints for that as well.

Over the last 6 years we’ve helped over 60 brands grow into mature, data driven organizations. And over that time we’ve developed almost 100 blueprints for implementing best practices from the best brands.

Ultimately, this is a service that empowers any high-growth brand - who doesn’t yet have big brand luxuries like hiring a full time Chief Data Officer - to take advantage of big brand expertise.  Brands don’t need narrowly focused data consultants who only “speak data”. They need executives that can:

  • “Speak C-Suite” and understand unit economics like LTC, CAC, and Retention...

  • Use "Data Blueprints" to implement big-brand best-practices quickly...

  • Understand Data, Technology, and Growth to address custom, emerging challenges in the market...

So if you're ready to take the next step in your brand’s evolution and want to leverage the Latticework Fractional Chief Data Offerice service, click the link below to book a free consultation.