Latticework Analyst: A Dedicated Analyst Team who Dive into Your Deepest Data Sets and Come Up for Air with Groundbreaking Insights

Most brands today are standing on top of a mountain of data!  They’ve worked super hard to build an enormous database of customers.  They’ve carefully built up a 360 degree picture of the journey customers take before they decide to buy, what keeps their customers loyal and prevents them from churning, and what their customers’ psychology looks like outside in the real world.  Or maybe, the brand has built a super interesting technology product with dozens of fascinating dimensions and infinite possibilities.

But now that that initial work is done, the company might have millions - even or billions - of records in their databases.  Maybe that data is spread out across 10, 20, or 30 different SaaS platforms.  Maybe they’re wrestling with how to join their internal data together - or join it with an interesting 3rd party data set - to tell a compelling story and give their internal data some context.  Or maybe they’re just going blind because they’ve been staring at their own stuff for so long, that all these rows, columns, and charts are starting to just look like ones-and-zeroes.

We’ve seen this situation a million times!

Brands nowadays are searching for a breath of fresh air.  They're exhausted by the same old insights, by analyses that feel nerdy and cerebral, and by dashboards that look like a data person designed them.  They’re searching for people who can go deep into their data and weave it into a compelling story.  They’re searching for people with domain expertise that speak the vocabulary their industry uses to communicate.  And they’re searching for people that re-frame their data in a new way that gives the story they’re trying to tell a new life.

** This is exactly why we created Latticework Analyst!

Latticework Analyst is a brand new offering that packages up all of our team’s skills across ETL, Data Warehousing, Data Modeling, Data Visualization, Advertising, Media Planning, Growth Analytics, Retail, and eCommerce, and exposes these skills as a service to brands wrestling with data.

Latticework Analysts are a rare breed of unicorn generalists.  Data Scientists that Speak Advertising.  Clever domain experts and lateral thinkers with deft analytical skills like SQL and Tableau.  Folks that can look at an esoteric data set with fresh eyes and spin up a cool new Data Viz, crunch some complicated SQL, “Join” data sets together, or come up with a novel Consumer Insight or Media Buying strategy that cracks open a whole new strategy for a growing brands.

With Latticework Analyst, our team can parachute into your brand’s organization and quickly identify the opportunities buried inside of your data.  Whereas before, brands often would reinvent the wheel every time they required some custom analysis, today brands can leverage Latticework’s proprietary methodology for getting insights out of arbitrary data sets fast and reliably.

Data Discovery - We perform a full data audit including not just databases, schemas, and join keys, but also KPI’s and potential storytelling opportunities.

UX Development - We build detailed wireframes illustrating potential Data Visualizaiton techniques, KPI’s, filtering criteria, drill-down capabilities, as well as design, branding, and interactivity.

SQL Development - We develop all the SQL transformations and SQL views needed to clean up, reshape, aggregate, and expose all the data needed to make reporting super simple to understand.

Data Viz Development - We implement Data Visualization dashboards according to the custom wireframes and deploy them so whole team’s can access them.

Insight Development - We write up and present our findings, insights, and actions plans based on your data.

QA & Training - We clean it all up, document everything, and train your team up so they know how run the dashboards themselves.

At Latticework, we’ve spent the last 5 years coaching over 60 brands how to get value out of their data.  In that time we’ve developed a methodology for how to get insights out of brands’ data.  We take the “custom” out of ‘custom analytics”, and remove all of the guesswork that can make analytics feel very open-ended and make analytics projects drag on indefinitely.  

With Latticework Analyst, we’ll turn your gigantic, sprawling data sets into elegant, impactful stories, insights, and action plans.  Whether you’ve already got a sophisticated “Modern Data Stack” in place, or whether you’re just looking for new strategic ideas, Latticework Analyst can help.

And we’ll get this all done in 30 days flat!

So if you’d like to try Latticework Analyst, click the link below to book a free consultation.

And we’ll have you and your brand up and running fast.